Creation of a website showcasing a feature-length film featuring four Olympic climbers and their journey to Tokyo 2020.

Deliver a promotional site and information source showcasing a unique new climbing film by Windfall Films and sponsored by Adidas Terrex and FiveTen.

The Wall - Climb for Gold follows four elite climbers, Janja Garnbret, Shauna Coxsey, Brooke Raboutou, and Miho Nonaka, over an extraordinary two years. They battle through Olympic qualifying events to earn their place at Tokyo, then face a gruelling season of competition and training that sees everything put on hold when the Covid-19 pandemic forces the Games to be postponed. As the young women confront their own mental and physical demons en-route to Tokyo, the film reveals an astonishing and inspiring insight into what it takes to be an Olympian and ultimately what it means to be human.

We delivered a dynamic site design, based around the existing film branding and integrated geo-located film availability and screening times which is all managed by Windfall via our CMS. We also worked to define custom analytics alongside extensive social media campaigns and managed the hosting package to accommodate large spikes in traffic off the back of the four climbers Instagram posts.